Discovery
A 60-minute kickoff call where we walk through your business, current site, audience, and what's actually working (and what isn't). We audit your existing setup.
Our process
Four clear steps. No mystery, no scope creep.
Every project follows the same structure — Discovery, Strategy, Build, Launch — so you always know what's happening, when it's happening, and what you need to do next.
Strategy
Sitemap, page outlines, messaging direction, and a written technical plan — everything approved in writing before design or code starts. No surprises later.
Build
Design, development, copy, lead capture, SEO, and any automation work. You see progress on a staging URL and give feedback at two review checkpoints.
Launch
DNS cutover to Cloudflare, Google Business Profile updates, analytics verification, automation activation, and a recorded handoff walkthrough.
What happens in a typical project
Most Growth-tier engagements run 3 to 5 weeks end-to-end. Here's what gets covered, week by week.
Week 1 — Discovery & Strategy
- Kickoff call + current site audit
- Competitor scan and positioning review
- Sitemap and page outlines drafted
- Technical plan + integrations confirmed
- Written scope doc signed off
Weeks 2 – 3 — Design & Copy
- Design system + home page mockup
- Copy drafted for every page
- Round 1 review (design + copy)
- Revisions based on feedback
- Final design sign-off
Week 4 — Build & Integrations
- Site built on Cloudflare
- Lead capture forms + routing
- Local SEO + schema markup
- Analytics + Search Console
- Automations (if included)
Week 5 — Review & Launch
- Staging review + final QA
- DNS cutover + SSL verification
- Google Business Profile update
- Post-launch check at 24h and 7 days
- Handoff walkthrough (recorded)
What you provide (and when)
We keep the ask light. Here's everything we'll need from you across the whole project.
Week 1
- Rough list of services
- Logo / brand assets (if any)
- Access to current domain registrar
- 1 hour for the kickoff call
Weeks 2 – 3
- Review of sitemap + copy (~1 hour)
- Approval of scope doc
- Photos, if you have them
- Customer quotes / reviews
Week 4 – 5
- Staging feedback (~30 min)
- Google Business Profile access
- Final approval to launch
- 30 min for handoff walkthrough
Total client time across a typical 4-week project: about 4 – 6 hours. We handle the rest.
What happens after launch
We don't disappear the day the site goes live.
Included post-launch support
- Foundation: 14 days of bug fixes + small copy changes
- Growth: 30 days of tweaks, fixes, and small content updates
- Systems: 90 days of tuning, automation adjustments, and training
- Analytics check-in at the 30-day mark
- Handoff documentation and video walkthrough
Ongoing support
- Care Plan — Basic ($49/mo): hosting, updates, backups, monitoring — included with every site
- Care Plan — Advanced ($99/mo): Basic + more frequent content changes
- Growth retainer ($1,500/mo, optional): content, SEO, landing pages
- Upgrade or downgrade anytime — everything stays managed for you
Ready to start with Discovery?
Book a free intro call — we'll talk through your business and figure out the right scope and timeline for your project.